LYRA is a product development project that brought together brand strategy, industrial design, and product development into one unified experience. From naming and identity to product design and visualization, every element was developed to express a clear design philosophy centered on simplicity, craftsmanship, and timeless form.

Inspired by the geometry of vinyl records, LYRA combines a precision-machined rotating aluminum disc, a handcrafted ceramic base, and a brushed stainless-steel support arm to create an audio system that functions as both a premium speaker and a sculptural object. The result is a cohesive product ecosystem where branding, design, and user experience are developed together from the ground up.