Neutrogena Sun Courts

Clients

Neutrogena × Shoppers Drug Mart

Service:

Conceptual

Art Direction

A premium summer activation where Canada's fastest-growing sport meets dermatologist-trusted sun protection.

Mar 2024

Neutrogena Sun Courts

Clients

Neutrogena × Shoppers Drug Mart

Service:

Conceptual

Art Direction

A premium summer activation where Canada's fastest-growing sport meets dermatologist-trusted sun protection.

Mar 2024

Neutrogena Sun Courts

Clients

Neutrogena × Shoppers Drug Mart

Service:

Conceptual

Art Direction

A premium summer activation where Canada's fastest-growing sport meets dermatologist-trusted sun protection.

Mar 2024

about

As pickleball continues to grow across Canada, Neutrogena Sun Courts reimagines sun protection as part of the game. Set around two premium pickleball courts, the experience combines an SPF Studio, cooling stations, product discovery, and rewards through Shoppers Drug Mart.

Designed as an architectural destination rather than a traditional retail activation, the space blends clean white structures, warm summer tones, and interactive moments that encourage Canadians to protect their skin before, during, and after every match. Rather than promoting sunscreen, Neutrogena becomes part of the outdoor lifestyle.

credits

Concept & Agency

Signalism